Bay Mobile Care is a revolutionary service that disrupts the healthcare market and addresses its biggest flaws. 

 

Bay Mobile Care is a concierge urgent care service, addressing acute care needs in the comfort of the patient's home. This system reduces outrageous emergency room bills and wait times while providing high-quality medical care. 

 

BMC's initial primary target market was everyday people in the San Fransisco Bay Area who were frustrated with the current Emergency Room Hospitals. As the company expanded, BMC added a strong client base with wealthy, high-status clients. I led the rebrand to address the company's strategy change and expansion beyond the Bay Area.