The 2022-24 Michigan Climbing Team has set an internal and national precedent for collegiate climbing.

With one logo file, a messy website, a nearly inactive social media account, and a scattered post-pandemic community, I saw an opportunity for growth. I stepped in as one of three Co-Captains in a full leadership turnover in April 2022, promising to rebuild and reinvigorate. I took charge of all creative development initiatives, all built upon our internal efforts to create a fun, inclusive, strong, and competitive climbing community. 

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After establishing my role as Art Director, I led a robust media collection effort to fortify a unified and compelling brand image for the Climbing Team. This laid the foundation for a website redesign and social media overhaul that would become critical in expanding our national brand footprint. I oversaw all other creative projects to ensure consistent, authentic, and strong brand and visual identities.